By promoting clichés,
images in cinema, television and advertising
perpetuate stereotypes and deny diversity.
The lack of representation reinforces inequalities and prevents the changes we need, and that our social and ecological emergencies demand.
It is time to wake up.
The observatory’s mission is to:
L’Observatoire des images is the first associative body bringing together those interested in the influence of images in cinema, television and advertising, particularly on the Internet.
HOW TO BETTER TAKE INTO ACCOUNT THE INFLUENCE OF IMAGES IN EVERYDAY LIFE?
HOW TO BUILD INCLUSIVE NOT EXCLUSIVE
REPRESENTATIONS OF PEOPLE AND SOCIETY?
HOW TO VALUE POSITIVE BEHAVIORS AND BREAK DOWN OUR MENTAL BARRIERS THANKS TO IMAGES?
Three priority action themes:
qui ne cesse de grandir
L’Observatoire sets goals
that are commensurate with its resources.
The more we are supported, the further we can aim.
L’Observatoire publishes its “focus” reports, two-page summaries on a topic related to the impact of images, highlighting the work done by its ecosystem or developing specific studies.