Images have a major
By promoting clichés,
images in cinema, television and advertising
perpetuate stereotypes and deny diversity.
The lack of representation reinforces inequalities and prevents the changes we need, and that our social and ecological emergencies demand.
It is time to wake up.
The observatory’s mission is to:
Our objectives at launch:
- To promote research on the influence of images
- To highlight existing positive and existing work
- To reward productions committed to change
- To create a community of game changers
Our medium-term objectives :
- To create and award research prizes
- To develop awards at festivals
- To support impactful film screenings and associated debates
- To galvanize a community of actors to make change
L’Observatoire des images is the first associative body bringing together those interested in the influence of images in cinema, television and advertising, particularly on the Internet.
HOW TO BETTER TAKE INTO ACCOUNT THE INFLUENCE OF IMAGES IN EVERYDAY LIFE?
HOW TO BUILD INCLUSIVE NOT EXCLUSIVE
REPRESENTATIONS OF PEOPLE AND SOCIETY?
HOW TO VALUE POSITIVE BEHAVIORS AND BREAK DOWN OUR MENTAL BARRIERS THANKS TO IMAGES?
Three priority action themes:
Valuing role models: highlighting inspiring examples that open discussion and show the way forward
Encourage different perspectives by supporting practices that break down barriers of representation
Measuring impact by producing studies and supporting research
qui ne cesse de grandir
We highlight the content produced by our eco-system to advance the cause:
We value concrete actions:
fight against clichés;
support for screenings and
and impact campaigns
creation of impact measurement tools
and support for good practice
L’Observatoire sets goals
that are commensurate with its resources.
The more we are supported, the further we can aim.
L’Observatoire publishes its “focus” reports, two-page summaries on a topic related to the impact of images, highlighting the work done by its ecosystem or developing specific studies.
Focus #1 = French series and diversity: an improvement yet to confirm →
Focus #3 = Buffy, the cliché slayer →
Focus #8 = Women and tech — 404 error on the screen? →
Focus #11 = "La Source" (produced by Nolita) : an example for "cause placement" in cinema →
Focus #14 = WHAT IF BARACK OBAMA WAS ELECTED THANKS TO THE SERIES "24"? →
Focus #20 = Analyzing the influence of images: The Media Impact Project toolkit →